The most common contract value for email agencies in the first 12 months is between $5,000 and $49,000. Email Marketing Services offered by agenciesĭigital agencies offer different types email marketing services that fall into these categories: 95% of email marketing agencies have at least some client work on retainer with on average 41-60% is retainer work. Usually for more than 1 year, on more than 1 project. A retainer is an agreement between a company and an agency to work together for some time. Many agencies prefer to work on a retainer. Before you hire an agency, check if they have the email marketing chops, skills, and quality to justify their price. You can hire agencies for less, depending on their services and expertise. They provide email marketing services.Īn experienced full-service agency can cost you $2.500 monthly. Handling your email marketing campaigns in-house can be overwhelming but an email marketing agency can help out. How much does an email marketing agency cost? Let’s zoom in on the agency scenario for a bit. So, your ambition influences the cost of email marketing. You can decide to start small or invest heavily. If you’re a small business, new to email marketing, it may seem smart to not outsource your email marketing to an agency because of the costs. On average, you can expect to spend around $2,500 per month. Most agencies charge a rate of $100 – $200 per hour. Now, what if you plan to outsource your email marketing efforts to a full-service email agency? Here’s a list of a few of the most popular email marketing software, what they offer as free version, and monthly starting prices: Email Marketing Tool Some email software will have multiple plans that are based on functionality. Here is a quick overview of the correlation between list size and price range of SMB email marketing software. For instance, once you exceed 50.000 subscribers, expect to pay around $270. The price increases with the size of your email list. You’ll spend between $0 – $99 with list of 5.000 email contacts for SMB email marketing software per month if you are managing your email campaigns yourself. But how much should you expect to pay for email marketing? The Average Price of Email Marketing Software How much does email marketing cost?Įmail marketing is a marketing channel that scales with the size of your business. A comprehensive cost and pricing guide for everything email marketing. From email marketing tools and list building to handling your activities in-house, outsourcing, and more. In this guide, you’ll find everything you need to know about email marketing costs. Businesses generate an average of $38 for every $1 spent on email marketing. Email marketing is one of the most cost-effective marketing channels.
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